Therapist Marketing & Web Design
Growing your therapy business can be challenging. In addition to the fact that many therapists are competing for the same potential clients, privacy and HIPPA restrictions can make marketing difficult. These difficulties include not being able to ask your clients for online reviews and limitations upon what you are allowed to say about your services. This is why most therapists go the route of utilizing a Psychology Today listing and attempting to network. This approach, however, can leave one’s practice “stuck in second gear.” By building out your own web presence, you put yourself more in control of your future. Our company’s co-founder holds a PsyD in clinical psychology and we understand how to grow your business. Contact our therapist marketing and web design team today to get started.
Psychologist Website Design Company Helping Therapists To Grow Their Business
Getting new clients is one of the biggest challenges for any psychologist or therapist. Most of these business owners choose to rely heavily on directory listings such as those available from psychologytoday.com. Another key source of new business is referrals. These sources, however, are limited. First, if you promote yourself in an online directory then you are in a sea of other therapists and you do not stand out. Also, you do not own the directory listing – meaning that you are locked into a recurring expense. Second, while referrals are crucial to any business, the fact of the matter is that this sphere of reach only goes so far. The good news is that the online space is not particularly competitive for therapists due to the fact that so few actually create their own website. By creating a robust web presence, you can take control of your practice. This allows your practice to go to the next level.
Our approach to psychologist website design centers around giving you ownership of your online presence. First, we will not suggest that you spend additional money renting ad space from third parties (such as directories or paid ads). Second, we will focus on generating assets which you own and bring in business on an ongoing basis. These assets can include blog posts, videos, newsletters, and more. This allows you to grow your revenue without having to grow your overhead. The first step will be the creation of your new website. Our design team will follow the documented “best practices” of search engines such as Google, Bing, etc. We will assist you with your online reputation management including disputing, and possibly removing, any online negative reviews. We will then focus on ongoing content creation which will engage with your potential clients and answer their questions. This content will take the form of blog posts, newsletters, and more. This allows you to connect with new clients. Contact us today to speak with our design team and to get started.
Web Development Team Providing Quality Service To Therapists And Psychologists
We consider ourselves different from other “website design” companies in that our sole focus is helping you to grow your business. We will be available to answer your questions throughout the process and we strive to provide quality service. This includes assisting you with your IT infrastructure and helping you to leverage technology so that your business can run more efficiently. Our goal is to help your business grow and to run more efficiently so that you can focus on the important things – helping your clients. We look forward to speaking with you.
F.A.Q. Regarding Our Therapist & Psychologist Marketing Services
Do Therapists Need A Website?
The simple answer to this question is “yes.” It is common for therapists and psychologists to believe that they do not need a website for their practice. As a result, many do not have one. The fact of the matter, however, is that this creates a great opportunity for one who wishes to build out their online presence. This opportunity stems from the fact that the web is not as competitive for therapists as it is for many other types of professionals. Having a website is vital to your business as it can lead to potential new clients and can also assist you with getting more referrals.
Having your own website allows you to grow your business in multiple ways. First, it gives you the chance of having your own presence in search results. This is important due to the fact that, when someone is on your website, they are exposed to no one but you. This is different from an online directory, such as psychologytoday.com, where a potential client is exposed to a number of other therapists. By having someone’s sole attention, you increase the chance that they will become your customer. Also, not having a website can mean that you are losing referrals without knowing it; while many people who are referred to a professional will simply pick up the phone and call, others will look up the person before making an appointment. Having your own website goes a long way towards “validating” you in the eyes of a potential referral.
What Should A Counseling Website Include?
There are several things a counseling website should include to both resonate with clients and to help a therapist to grow their business. First, in addition to being something which people consider inviting, it must allow for people to find the information they want in a quick and intuitive manner. This is due to the fact that the average user will only spend a few seconds on a website, before moving on, if they cannot find what they are looking for. Second, it must make contacting you as simple and intuitive as possible. It is surprising how many therapy websites make contacting the therapist as complex as solving a Rubik’s cube. Third, a robust blog will allow you to provide information which is relevant to search results. This, in turn, allows more people to find your website and potentially become your client. Fourth, the ability to gain email addresses will allow you to send out regular email newsletters. This has the effect of a) keeping you fresh in people’s minds so they may become your client in the future if they don’t initially and b) making your existing clients more likely to become long-term.
This is just a short list of items which should be included on an effective psychology website. What should go on a specific website will depend on the nature of the therapist’s business needs.
How Do I Market Myself As A Therapist?
The most important thing when it comes to a therapist marketing themselves is to provide their existing clients with the highest level of service. This helps to ensure that someone remains a client for longer, meaning that they do not have to be replaced. It also makes that individual more likely to become a referral source. It is also important, for one to be truly successful, to build out a marketing presence which they own outright as opposed to renting ad space from third parties. By building up your own web presence, you increase the chances that people will land on your website, where they are exposed only to you. Building up your own web presence is accomplished by providing content that is relevant to people’s questions. Finally, building up a mailing list allows you to regularly reach both existing clients and those who have not yet called you.
Additional steps to marketing oneself as a therapist include managing your online reputation, having a good intake process for incoming phone calls, and more. Working on these things can help to take your business to the next level.
How Does The Process Work?
Our process for creating your website and online presence is straightforward. We will work to identify your ideal client, the types of services you’d like to provide, and will obtain specifics about your practice. We will then build out your new website and, after launch, will perform any necessary updates so that it continues to meet the preferred practices of Google and Bing. The process of getting your new website launched typically takes thirty to forty-five days.